WELCOME TO WILDHEART CO
our story
FOUNDER & CREATIVE
natalie
Natalie has loved fashion since she was young, using clothing as a way to express herself, which became a vital outlet for someone who was often shy.
Her journey in fashion retail began at 16, and by 31 she was running her own wellness studio and lifestyle boutique, gaining hands-on experience building a brick-and-mortar business.
After closing that chapter, Natalie took time to go inward and explore what she was truly meant to do. While working with a local boutique, she noticed a growing demand for graphic apparel. One day, a quiet voice inside said, “You can do that.”
Three months later, that whisper became Wildheart Co.
Our story is a testament to the truth that we never know what God has in store for us.
Founded in 2025, Wildheart Co is a Canadian-made, slow-fashion brand for women who lead with heart.
Every piece is designed to inspire us to live intentionally and authentically.
THE MEANING BEHIND
wildheart co
Feeling like the “black sheep” at times, the word wild resonated deeply with Natalie, capturing the spirit of individuality and freedom she wanted to celebrate in herself and others.
From the start, she knew her brand had to hold deep meaning and purpose; everything Wildheart Co creates is done with heart, reflecting a commitment to compassion, and simply being a genuine human being.
And then came the Co — meaning collective — because life is far more joyful when shared with others. Wildheart Co is a celebration of intentional living, designed for those who desire to live a meaningful life they love.
The Wildheart vision is simple: to create a community where heart-led women feel inspired, supported & celebrated for embracing their innate selves.
ROOTED IN
our values
AT WILDHEART CO, OUR VALUES ARE WOVEN INTO EVERY PIECE WE CREATE.
We are committed to Canadian-made, slow fashion that prioritizes quality over quantity and timeless design over trends.
CANADIAN-MADE
Proudly designed, pressed, and responsibly manufactured in Canada.
SLOW FASHION
Every step is intentional, with careful attention to detail.
QUALITY FABRICS
Thoughtfully selected fabrics designed for comfort and lasting wear.
ETHICAL PRACTICES
Manufacturing done with care, integrity, and respect for people and process.
Wildheart Co is a female-founded Canadian women’s apparel brand bringing deeper meaning to what we wear. Ethically manufactured in Canada and designed and pressed in-house, we intentionally use only high-quality fabrics.
